Shopping Cart Abandonment Prevention Tips By Web Design Companies
Ecommerce matters, especially in the digital age that we live in today. However, there is a chance that a potential buyer will take part in an action called shopping cart abandonment. This can be done due to a litany of reasons, but the truth remains that it prevents sales from being completed. For those that would like a better understanding of how this can be done, here are a few tips that the best web design companies can provide.
One of the ways to prevent shopping cart abandonment is by making the layout as simple as possible. Generally speaking, the more complicated a page is, the likelier it is that the user will click away, even if they want to purchase a single item. This is where smart web development from the likes of Lounge Lizard can come into play. Top web design companies know that less is typically more, which couldn't be truer when developing ecommerce sites.
Another way to prevent shopping cart abandonment is by being upfront about additional costs. This is especially true when it comes to shipping, as this can add considerably more money on top of the subtotal. When there are unexpected shipping fees, particularly ones above $5 or so, it's easy to imagine that the average buyer will be turned away. By offering such information at the onset, the aforementioned abandonment will be less likely to take place.
Next, ensure that there are different options available for checkout purposes. For instance, if a user doesn't want to create an account on a retailer's site, they shouldn't have to if all they want to do is buy something. This is where guest checkout comes into play, and to say that it appeals to potential buyers would be an understatement. They will still obtain the products they need without having to take the numerous steps necessary to create an account.
For those that buy items online on a regular basis, you may have seen a progress bar on the top of the site. This will detail the different steps that a buyer must take for their transaction to be completed. When developing an ecommerce platform, you should also make it clear where said buyer is in this process so that they won't click away as easily. The more transparent this process is, the less likely it is that the buyer will navigate away.
One of the ways to prevent shopping cart abandonment is by making the layout as simple as possible. Generally speaking, the more complicated a page is, the likelier it is that the user will click away, even if they want to purchase a single item. This is where smart web development from the likes of Lounge Lizard can come into play. Top web design companies know that less is typically more, which couldn't be truer when developing ecommerce sites.
Another way to prevent shopping cart abandonment is by being upfront about additional costs. This is especially true when it comes to shipping, as this can add considerably more money on top of the subtotal. When there are unexpected shipping fees, particularly ones above $5 or so, it's easy to imagine that the average buyer will be turned away. By offering such information at the onset, the aforementioned abandonment will be less likely to take place.
Next, ensure that there are different options available for checkout purposes. For instance, if a user doesn't want to create an account on a retailer's site, they shouldn't have to if all they want to do is buy something. This is where guest checkout comes into play, and to say that it appeals to potential buyers would be an understatement. They will still obtain the products they need without having to take the numerous steps necessary to create an account.
For those that buy items online on a regular basis, you may have seen a progress bar on the top of the site. This will detail the different steps that a buyer must take for their transaction to be completed. When developing an ecommerce platform, you should also make it clear where said buyer is in this process so that they won't click away as easily. The more transparent this process is, the less likely it is that the buyer will navigate away.
Shopping Cart Abandonment Prevention Tips By Web Design Companies
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